AnalyticsWeek Leadership Podcast With John Young, Epsilon Data Management – Playcast – Data Analytics Leadership Playbook Podcast

October 15, 2016

In this session, John Young, Chief Analytics Officer, Epsilon Data Management, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey to Chief Analytics Officer, life @ Epsilon, and discussed some challenges/opportunities faced by data-driven organizations, its executives and shared some best practices.

2:51 What’s Epsilon?
5:12 John’s journey.
9:24 The role of CAO in Epsilon.
12:12 How much John’s role is in facing and out facing.
13:19 Best practices in data analytics at Epsilon.
16:15 Demarcating CDO and CAO.
19:52 Depth and breadth of decision making at Epsilon.
25:00 Dealing with clients of Epsilon.
28:48 Best data practices for businesses.
34:39 Build or buy data?
37:21 Creating a center of excellence with data.
40:01 Building a data team.
43:45 Tips for aspiring data analytics executives.
46:05 Art of doing business and science of doing business.
48:31 Closing remarks.

Here’s John’s Bio:
Mr. Young has general management responsibilities for the 150+ member Analytic Consulting Group at Epsilon. His responsibilities also include design and consultation on various database marketing analytic engagements, including predictive modeling, segmentation, measurement, and profiling. John also brings thought leadership on important marketing topics. John works with companies in numerous industries, including financial services, technology, retail, healthcare, and not-for-profit.

Before joining Epsilon in 1994, Mr. Young was a Marketing Research Manager at Digitas, a Market Research Manager at Citizens Bank, Research Manager at the AICPA, and an Assistant Economist at the Federal Reserve Bank of Kansas City.

Mr. Young has presented at numerous conferences, including NCDM Winter and Summer, DMA Annual, DMA Marketing Analytics, LIMRA Big Data Analytics, and Epsilon’s Client Symposiums. He has published in DM News, CRM Magazine’s Viewpoints, Chief Marketer, Loyalty 360, Colloquy, and serves on the advisory board of the DMA’s Analytics Community.

Mr. Young holds a B.S. and M.S. in Economics from Colorado State University, Fort Collins, Colorado.

The podcast is sponsored by:, Artificial Intelligence Driven Career Coach

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