In this podcast, @CRGutowski from @GE_Digital talks about the importance of data and analytics in transforming sales organizations. She sheds light on challenges and opportunities with transforming the sales organization of a transnational enterprise using analytics and implement a growth mindset. Cate shared some of the tenets of the transformation mindset. This podcast is great for future leaders who are thinking of shaping their sales organization and empower them with the digital mindset.
0:29 Cate’s journey.
7:40 Cate’s typical day.
9:07 How does the sales cope up with disruption?
13:25 Data science in sales.
14:48 Planning a digital software for 25000 workforces.
18:00 The thin line between marketing and sales.
22:13 Safeguarding the workforce against tech disruption.
24:57 The culture of sales.
27:55 Designing a digitally connected strategy.
30:08 Designing customer experience.
33:48 Sales strategy for a startup.
36:43 Selling transformative sales strategies to executives.
40:55 How can organizations go digital?
43:25 Digital thread.
44:14 How can a sales organization deal with IT?
45:54 Pitfalls in the process of digitization.
48:44 Challenges for sales folks amid disruption.
50:30 How does Cate keep herself updated?
52:10 Cate’s success mantra.
54:06 Closing remarks.
Cate has 20 years of technical sales, marketing, and product leadership experience across various global divisions in GE. Cate is currently based in Boston, MA, and works as the VP – Commercial Digital Thread, leading the digital transformation of GE’s 25,000+ sales organization globally. Prior to relocating to Boston, Cate and her family lived in Budapest, Hungary, where she led product management, marketing, and commercial operations across EMEA for GE Current. Cate holds an M.B.A. from the University of South Florida and a Bachelor’s degree in Communications and Business Administration from the University of Illinois at Urbana-Champaign.
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