In this podcast, @EdwardBoudrot from @Optum talks about how leaders could induce design thinking into product design and process engineering. Ed shares some of the ways organizations (small or big) could create lean processes that induce not only efficient people-centric products but also help future proof companies by bringing them closer to their customer. This podcast is great for future leaders who are thinking of shaping their organization around design thinking concepts.
0:29 Edward’s journey.
4:55 Innovation in a culturally thick company.
10:46 Life cycle of design thinking.
15:45 Designing thinking’s role in business strategy.
19:28 Attributes of design thinking in business strategy.
23:07 Edward’s expansion strategy.
25:30 Favorite design thinking concepts.
29:40 How to move a product mindset to a design thinking mindset.
32:22 Lab atmosphere to execute design thinking ideas.
34:15 Tips for startups to get started with design thinking.
35:40 Steps for companies to adopt design thinking.
38:15 Collaboration in design thinking.
41:00 Getting started with a human-centered design.
43:42 Tenets of a successful design thinking executive.
46:30 KPIs to measure the success of your design.
48:58 Design thinking and disruption.
53:22 Businesses that are doing well at design thinking.
55:33 How can design thinking protect itself from market changes.
59:17 Edward’s favorite reads.
1:00:33 Closing remarks.
Ed’s Recommended Read:
Ten Types of Innovation: The Discipline of Building Breakthroughs http://amzn.to/2ywxKLx
101 Design Methods: A Structured Approach for Driving Innovation in Your Organization http://amzn.to/2AFiWvE
Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers http://amzn.to/2zAkwAJ
Ed Boudrot is the Vice President of Fusion, an enterprise accelerator for Optum. Optum’s mission is to help people live healthier lives and to help make the health system work better for everyone. Boudrot has founded and has been a part of serval startups in the Boston area and Intuit innovation labs. He specializes in the convergence of Human-centered design, business strategy, and rapid development to optimize experiences and business outcomes.
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